Explore a cutting-edge marketing education with the best online marketing degrees in California for 2024.
This guide provides a look at online marketing degree programs in the state, sharing details on coursework, curriculum design, and industry trends.
Individuals hoping to study marketing online in California will find this helpful for making informed choices about their academic journey.
This resource serves as a compass for charting a successful path in the constantly changing field of marketing.
Featured Online Marketing Programs in California
Explore the pinnacle of marketing education with our spotlighted online marketing programs in California, designed to guide you toward an impactful online marketing degree in California.
1. California Baptist University
CBU’s online marketing degree empowers students for diverse roles in the marketing profession. With concentrations like comprehensive marketing and event marketing, graduates gain a solid foundation in core business.
The flexible online classes, starting every eight weeks, ensure a convenient learning experience, and an accelerated, transfer-friendly approach facilitates faster graduation.
Student learning outcomes cover crucial areas, from effective presentation to integrated marketing communications, preparing graduates for success in California’s competitive marketing job market.
2 California Coast University
California Coast University offers an affordable online Bachelor of Science degree in business marketing. Students explore both the theories and real-world practices of marketing in today’s business world.
The flexible, self-paced program and interest-free payment plans make the degree accessible to many. Graduates understand key ideas and frameworks to adapt their marketing and management strategies, whether locally or globally.
An emphasis on ethics and global citizenship gives marketing professionals a well-rounded view.
3. California State University, East Bay
California State University-East Bay’s (CSU East Bay) Bachelor of Science in Business Administration program with a concentration in Marketing Management prepares students for the ever-changing marketing world.
Providing multiple specializations, it cultivates abilities to comprehend customer wants, devise impactful marketing tactics, and track marketing initiatives.
The online structure, facilitated through platforms like Canvas, guarantees a practical and engaging learning experience.
Concentrating on worldwide competition and technological progress, graduates are ready for varied positions in promotion, sales, international marketing, and more.
4. National University
National University’s Bachelor of Arts in Integrated Marketing Communication can teach students how to utilize different marketing platforms to convey one message at a time. This program integrates business and advanced communication tools.
The graduates are ready to perform in marketing, sales, advertising, and public relations.
The curriculum deals with the blending of traditional and digital communication theories, thereby making the students adept at the ever-changing marketing scenario of the professional environment.
After the course, learners will have a strategy for international marketing and the ability to create powerful multiplatform messaging campaigns.
5. University of Massachusetts Global
The Bachelor of Business Administration in Marketing from the University of Massachusetts Global (UMass Global) is an innovative combination of theory and instruction.
This ensures that its students become the business leaders of tomorrow who have excelled in a fast-paced marketing industry.
It is multi-angle: consumer behavior, research, international marketing, and advertising campaigns. With those aspects combined, students will learn how to compete successfully.
The program comes with individualized lessons, out-of-the-class options, and the empowerment of practically oriented staff as a good choice for working people.
Graduates gain competence and confidence that will enable them to seek job placements in marketing agencies, corporate departments, and diverse industries.
Other Popular Colleges with Online Marketing Degrees
Explore additional options for online marketing degrees from other reputable colleges and universities across the nation.
Louisiana State University
Louisiana State University’s (LSU) Online Bachelor of Science in Marketing with a digital marketing concentration (DMM) grants students with technical abilities in digital and social media marketing indispensable to achieving success.
Students in my social media course work on platforms such as TikTok, Twitter, and Instagram. In my class, they get knowledge that includes tools like Canva and Google Analytics.
The program blends marketing and consumption with statistics, giving graduates the tools to be successful in a wide range of roles in a position that is ever more dynamic.
University of Maryland Global Campus
The University of Maryland Global Campus is an online institution where students enrolled in a bachelor’s degree program in marketing will be taught the core principles and strategies utilized in a result-driven marketing management discipline.
This program focuses on the process of pinpointing, retaining, and improving profitable customer segments, developing effective promotional programs, and utilizing multifunctional marketing communication tools in both national and global markets.
The curriculum is enhanced with digital marketing strategies. That’s why the graduates are capable of integrating their skills with the market of modern days.
Liberty University
Liberty University is one of the institutions that offers a fully online Bachelor of Science in Business Administration with a focus on marketing analytics.
This ACBSP-accredited program focused on both assessing and analyzing marketing performance and equipping businesses with versatile skills for employability.
Freedom synthesizes ethical principles along with efficient practices in marketing management, allowing students to be ready for influential posts.
The program’s features of flexibility, accreditation, and faculty with real-world business are some of the most crucial qualities that set graduates apart from the crowd.
Southern New Hampshire University
Southern New Hampshire University (SNHU) provides an online Bachelor of Science in Marketing, which equips students with a broad-based knowledge of branding, communications, consumer behavior, and digital marketing.
With the 12 major electives and 15 free electives, students can tailor their degree, having a chance to participate in experiential learning or internships.
SNHU’s curricula are designed by industry certifications like the HubSpot Social Media Certification, which are meant to differentiate students and give them a competitive edge in the marketing job market.
Columbia Southern University
Columbia Southern University’s online B.S. Business Administration (Marketing) teaches students the fundamentals of consumer behavior as well as the application of relevant marketing tactics.
The program focuses on the key components of decision-making, problem-solving, and leadership, which are all sourced from industry requirements.
After completing their bachelor’s degree, students obtain knowledge in business theory, policy, decision-making, and leadership, which makes them ready and fit for professional positions.
How much does an online marketing degree cost?
It varies based on the college, but according to the data provided by the U.S. Department of Education College Scorecard, the average tuition for an online marketing degree in California is $34,025.
Furthermore, nonprofit institutions charge an average tuition rate of $24,060 for such programs, whereas for-profit institutions have a significantly lower average rate of $13,892.
How Do You Earn a Marketing Degree Online?
Getting an online marketing degree in California is made possible through complete programs like the virtual Bachelor of Business Administration in marketing degree completion plan.
This digital setting offers students basic preparation in general marketing, covering key parts like markets, customer behavior, product development, pricing plans, advertising, promotion, and distribution methods.
This method makes certain that students not only understand theoretical concepts but also gain real-world experience to do well in the dynamic field of marketing.
What Can I Do With an Online Bachelor’s in Marketing Degree?
An online marketing degree in California can open many doors for graduates, allowing them to use skills learned through focused classes.
Whether forming persuasive ad campaigns or analyzing customer data, these individuals are set up to succeed.
A few potential career tracks include:
- social media specialist
- marketer
- marketing manager
- advertiser
- market research analyst
- cost estimator
- economist
Start Your Online Marketing Degree Today
Commence your journey towards success by enrolling in an online marketing degree today. Positioned at the center of innovation, these programs pave the way for a thriving career in the dynamic realm of marketing, tailored to the unique landscape of California.
